Tuesday, September 30, 2008

Windows: life without walls

I have written about Vista's poor public image before, and a recent innovative advertising strategy Microsoft took to sell vista, called the Mojave Experiment.

Today, Microsoft has launched a new campaign to promote Vista, which is a stellar operating platform btw. It's called Windows: life without walls, and there are some print ads available, check it out:

The concept here is really interesting, cool and funky, but more than visual appearance, I think it really captures the essence of the "Vista life". Over this year, I've really come to embrace Vista fully, as a superb and dependable OS. And you should too. I use the Mac on a daily basis, and I know of swarms of friends who have recently "converted" to the Mac too, but you know what? Vista's as great... and this advertisement says it all: life without walls.

What Microsoft promises you are a plethora of choices to select from: both hardware and software. Unlike Macs, you are not tied down to a closed system of hardware. You can choose from a million computers on Windows from so many manufacturers, including tablet PCs, and configure them in almost any way you want (often cheaper than a Mac too). On the software side, Vista offers you so many configuration options and allows for personalisation of your desktop more than the OS X does. It has awesome multimedia capabilities with Windows Media Centre, and coupled with Windows Live and the new suite of "Wave 3" software, you will be connected with friends like never before. Windows Live is a huge part of the Windows ecosystem, and exemplifies Microsoft's "Software + Services" approach as a stepping stone toward full cloud computing. Not to mention Vista is also the platform for the amazing Zune music player, which I've heard (and strongly believe) is the better device over the iPod for pure music enthusiasts.

This is what you should know about Vista. Not the lies that the "I'm a Mac, I'm a PC" ads churn out, not the BSODs, or the incompatibility, or the horror stories you hear when Vista first shipped. All that's changed dramatically... no longer do I scorn on PCs the way I did 2 years ago. I have two systems running Vista at home, and use them as often as the Mac. I'm proud to be a PC user!

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